RBPR focuses primarily on the following areas of expertise:
Generating News Media Coverage
The strength of RBPR centers around a special ability to quickly recognize or generate newsworthy items or developments and craft them in such a way as to appeal to reporters, editors, writers and bloggers. All aspects of the story are then managed thru its publication, posting or airdate.
News Media Relations
One of the greatest assets of RBPR is the proven ability to establish and maintain on-going positive relationships with journalists, editors and bloggers representing some of the most powerful and influential news media outlets in the world. They are relationships built on mutual respect and a deep understanding of and an appreciation for the needs and challenges of their professions.
Press & FAM Trips
Successfully organizing and executing productive press trips is a skill for which RBPR has received international praise. Past experience includes organizing and executing trips involving US-based and international journalists traveling to various destinations in the United States as well as to locations in Canada, Mexico, Brazil, Finland, France, Italy and South Africa.
News Conferences and Product Announcements
RBPR has conducted dozens of successful news conferences and product announcements across the United States and around the world. These include working with Sir Richard Branson for the launch of Virgin Wines at Fashion Week in New York City and with the Frank Sinatra family at the launch of Sinatra Select at the Palais de Festivals in Cannes, France among others.
RBPR can provide full proactive and reactive social media support.
Rick is passionate about the role of communications, journalism and public relations and has addressed these subjects with colleges, universities, student organizations and civic groups. His presentations are particularly effective for those interested in entering these fields of communication.